Marketing Glossary: Marketing Terms & Definitions

B2B strategy na nagta-target ng defined list ng high-value companies gamit ang campaigns na naka-tailor sa bawat account.

See also: Ideal Customer Profile, B2B Marketing, Demand Generation

Marketing na naka-target sa ibang businesses sa halip na individual consumers, kadalasan may mas mahabang sales cycle at maraming decision-makers.

See also: Account-Based Marketing, Ideal Customer Profile

Marketing na naka-target sa individual consumers, kadalasan mas mabilis ang decisions at mas malaki ang effect ng emotion, convenience, at brand.

See also: Target Audience

Semi-fictional profile ng typical customer na gawa mula sa research at data.

See also: Target Audience, Ideal Customer Profile, Market Segmentation

Pag-research sa products, pricing, positioning, at marketing ng competitors para malaman kung saan puwedeng makipag-compete at mag-differentiate ang business.

See also: SWOT Analysis

Marketing na bumubuo ng awareness at interest para sa products ng company sa target market.

See also: Inbound Marketing

Plan kung paano dadalhin ng company ang product o service sa specific market at maaabot ang target customers, kasama ang positioning, pricing, channels, at sales approach.

See also: Marketing Plan, Marketing Mix

Description ng type ng organization o customer na nakakakuha ng pinakamalaking value sa product at pinaka-fit bentahan, base sa factors gaya ng industry, size, needs, at budget.

See also: Buyer Persona, Account-Based Marketing

Pag-attract ng customers sa pamamagitan ng useful content at experiences na sila mismo ang nakakahanap sa search, social, at email, sa halip na i-interrupt gamit ang outbound messages.

See also: Demand Generation

Pag-divide ng market sa groups ng customers na may similar needs o characteristics para maabot ang bawat group gamit ang mas relevant na offer at message.

See also: Target Audience, Buyer Persona

Path kung saan naaabot ng business ang audience o dine-deliver ang message, gaya ng search, social media, email, events, o retail partners.

See also: Omnichannel Marketing

Model kung paano lumiit ang malaking audience hanggang maging customers habang gumagalaw ang mga tao mula awareness hanggang purchase.

Set ng controllable elements na kino-combine ng company para dalhin ang product sa market, karaniwang naka-organize bilang 4 Ps.

See also: Market Segmentation, Unique Value Proposition, Go-to-Market Strategy

Document na nagse-set ng marketing goals, audience, strategies, tactics, budget, at timeline para sa isang period, pati kung paano susukatin ang results.

See also: Go-to-Market Strategy, SWOT Analysis

Pagbibigay ng consistent at connected customer experience sa lahat ng channels gaya ng web, mobile, email, social, at physical stores para makalipat ang customers nang hindi nagsisimula ulit.

See also: Marketing Channel

Planning framework na nagli-list ng internal Strengths at Weaknesses ng organization at external Opportunities at Threats.

See also: Competitive Analysis, Marketing Plan

Specific group ng mga tao na gustong maabot ng product, campaign, o message, defined gamit ang traits gaya ng demographics, interests, needs, o behavior.

See also: Buyer Persona, Market Segmentation

Clear statement ng specific benefit na binibigay ng product sa defined customer at bakit ito mas mahusay o iba.

See also: Target Audience